It's hard to imagine anybody at Ford Motor Company assuming that the Ford Taurus's better paint quality will bring in buyers who would have otherwise spent twice the price on a Lexus LS460. Likewise, Audi won't likely lose sleep over the Taurus SHO's ability to zoom to 60mph and through the quarter-mile when its A6 4.2 V8 is a worthy car. Speed isn't everything. Meanwhile at Honda HQ, product specialists are long past concluding that the Acura RL doesn't sell because it's loud. And at Infiniti, the M45 hasn't been a raging success; but don't blame its lack of parking lot safety.Nevertheless, videos made by Ford (as seen below) demonstrate the inherent value of the Taurus, certainly more than the clips impress you with paint quality; acceleration; silence; or blind spot management. Who knows: in this retarded economy certain buyers might decide that a $30K Ford Taurus is luxurious and sporty enough to drop the other $10-$35,000 in their depleted 401Ks.
Despite Alan Mulally's love of Lexus, Tanner Foust is the host of the Ford Taurus clips after the jump.
Seems so stupid to bother trying. If ford knows they won't get lexus customers why compare it with a lexus? although it does make the ford look good, i can't imagine the right customers care about this kind of clip.
ReplyDeleteHardcore Lexus customers wont switch. But there are lots of people who are not either Lexus or Ford customers - they might benefit from this commercial.
ReplyDeleteAlso makes Ford buyers feel good about their decision.
Personally I never "got" Lexus - why buy a Japanese Mercedes copy when you can just buy a Mercedes for not that much more?