Saturn originated as ‘a different kind of car company’. At the top of the heap, however, sat General Motors. General Motors is responsible for a very large number of automotive brands and, certainly in the late 80’s and early 90’s, had a very specific mode of operation. Saturn has now lost its plastic body panels and even its unique and solitary assembly plant.
On the other hand, few car companies possess a lineup that has been so drastically revamped in the mold of the new Saturn: Outlook, Aura, Astra, Sky, Vue. Here are some Numbers to tell you a little about Saturn’s current state of affairs.
286,000 – total Saturns sold in the year 1994, a time when Saturn was competing with just one model
240,000 – total Saturns sold in 2007, a time when Saturn was offering multiple models
50 – percentage of Saturn’s buyership that is of the female variety
80 – percentage of Saturns sold in situations where women have significant influence
2006 – year in which Saturn’s midsize sedan, the Aura, was named North American Car of the Year
7,000 – price increase, measured in USD, of the average Saturn sale in 2008 compared with 2006
16,495 – lowest price of entry at a Saturn dealership
28,995 – base price for Saturn’s most expensive vehicle, the Outlook
3 – absolutely direct competitors for the Outlook from General Motors alone, from the Buick Enclave; Chevrolet Traverse, and GMC Acadia
2 – mentions of the word ‘sport’ – as in sport sedan and sport compact – on Saturn’s main page, beneath both the Aura and Astra
7.5 – percentage drop in sales for Saturn in the USA from March 2007 to March 2008