NOVEMBER SWING


For those Mercury salespeople in the USA who thought November was a great month…. you were right. Hummer salespeople who figured things weren’t about to improve… you were right. November was about as bad as October.

Ford dealers pushed the Fusion, and Mulally can thank them now. Fusion sales were 38.8% higher than November of 2006. Cadillac has a new CTS in showrooms and MotorTrend’s Car of the Year sold at a 55.1% higher clip than it did last November. The new Accord also helped Honda, as the brand saw 10.4% higher sales with the aid of 28,161 Accord’s (a 25.2% jump) going out the doors. The major numbers are ↓.

BIGGEST SELLERS

Toyota – 172,341
Chevrolet – 151,642
Ford – 147,310

GREATEST IMPROVEMENT NOV/07 vs. NOV/06

Mercury – 27.6%
Mitsubishi – 13.8%
Hyundai – 12%
Honda – 10.4%
Kia – 8.9%

WORST DOWNFALL NOV/07 vs. NOV/06

Hummer – 30.5%
Buick – 26.8%
Acura – 24.9%
Saab – 19.8%
Saturn – 17%